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This challenge is closed and the winners have been announced

Challenge winners
GOLD: Annabel Wright
The gold winner of our LifeStart Challenges is Annabel Wright from Bangor University. She pitched Dynamic Classroom, a great way to facilitate learning by removing the walls of a classroom to implement the benefits of educating outdoors. She won £1000 in cash, £100 Virgin Experience Days voucher and work experience with Think for the Future. Congrats, Annabel!
SILVER: Jack Newton
The silver winner of our LifeStart challenges is Jack Newton from Bangor University. He pitched a clever billboard campaign using jigsaw pieces to motivate students to vote while they commute to uni. The jigsaw pieces each have their own QR code which lead to a website where students can unlock the full picture together. He won £500 in cash, £100 Virgin Experience Days voucher and the opportunity to make this idea happen with JCDecaux. They also get a mentoring session with Virgin Money. Nice work, Jack!
BRONZE: Eva Jenkins, Lore Brosens & Saskia Cillier
The bronze winner of our LifeStart challenges is Eva Jenkins and her team mates, Lore Brosens and Saskia Cilliers from Cardiff Metropolitan University. They pitched an easy-to-set-up banking app that helps you stay on budget with automatic budget updates and a virtual personal assistant. They won £250 in cash, a £100 Virgin Experience Days voucher and an internship and mentoring from Virgin Money. Well done!

What you need to know

The challenge

Salford City FC is a local football club in Greater Manchester owned in part by former Manchester United players including Gary and Phil Neville, Ryan Giggs, Nicky Butt and Paul Scholes.

They have a small, loyal fanbase. Your Challenge is to attract more fans.

Show us your marketing skill and help Salford City FC gain a bigger audience.

To complete this challenge, choose one of the following options to create:

  • 1. A one-month social media campaign; or
  • 2. A concept for a live event in Salford; or
  • 3. A PR campaign


Salford City FC was founded in 1940. The club has a proud history of competing in local football leagues in the North West.

In 2014 when the former Manchester United players Gary and Phil Neville, Paul Scholes, Ryan Giggs, Nicky Butt and Singaporean billionaire Peter Lim bought the club, it boosted the standing significantly.

Then, in 2017, the players and managers signed professional contracts, signaling a new era of even greater success!

Salford City FC is now looking for ways to engage its local community and grow the club’s fan base in and around Salford and Manchester. That’s where you come in!

What skills do you need to enter a challenge

What skills do you need to enter a challenge

This challenge will appeal to marketers and football fans alike! It’s all about raising awareness and getting people to notice the brand and engage with the club.

Success in this challenge will be around showing you’ve thought about the target market and how best to engage them.

Ideas to get you thinking

Whether this is through social media, getting people to events, or getting some press coverage – be creative and think about how to grow presence without losing it’s values and history.


Here are some helpful links:

– What you need to know about sports marketing (Campaign)

Football clubs evolving into media owners (The Drum)

– Knowing what you offer is key (Club Matters)

– Tips for marketing your sports club (Pitchero)


Remember, you can be as creative and visionary as you like. We want to see great ideas and innovative applications of new technologies.

Join us